You are now being asked to think and execute like a marketing professional. To 110% own the enrollment results. To step up and suddenly know all the tools and tactics that are not only available, but expected for you to use in order to reach parents .
Go ahead, and open up your marketing toolbox. What do you have in there?
Billboards? News print? Direct mailers? Radio advertising?
That’s typically what most school leaders think that they have to work with when it comes to recruiting new students. We call this traditional marketing, and truthfully, the days of this being your most effective weapon are GONE.
Isn’t it time that you took the driver’s seat and your expanded your marketing toolkit, and ultimately your recruitment results?
Now trust me when I say, that I know you, as an educator and now school leader, DID NOT SIGN UP to be a marketer. This was not part of the training you received in school or on the job. But, I’m here to tell you that you are faced with a serious decision. You can continue on the path of resistance and keep falling short of your enrollment goals, or surrender and own this skill right now.
I’m so grateful that you are here.
This book is a complete download of everything I know to be true that will EMPOWER you to own the marketing part of your role like a seasoned pro. And it starts right here. I’m asking you to surrender to change. To truly suspend your disbelief. To forget everything that you’ve known to be true about recruitment and open your mind to something entirely new. I’m asking you to rethink school marketing.
It’s time to stop falling short of your enrollment budget and GROW your school with the students that you are most meant to serve. It is absolutely possible, even in this saturated market, to have an extensive waitlist that is primarily made up of your DREAM students.
And now, for the first time, you’ll have access to the understanding, tools and insight to take your school to that next level.